Set along the banks of the San Lorenzo River, RiverRow introduces a new rhythm to downtown Santa Cruz. This oneof- a-kind mixed-use community weaves modern living with riverside retail, creating space for connection, movement, and discovery. Thoughtfully designed storefronts open to walkable paths, public plazas, and flowing energy—bringing daily life and commerce into harmony.
A variety of street-facing and river-facing retail suites are available, each offering high visibility and consistent foot traffic. Storefronts face either the vibrant Front Street corridor or the scenic San Lorenzo River. Whether you’re serving locals, students, or the 3 million annual visitors, this is your chance to shape the future of Santa Cruz retail.
A new era is unfolding in Downtown Santa Cruz, where over 1,600 new homes and an estimated 2,000,000 SF of new development are set to energize the city’s core by 2026. Rising along the San Lorenzo River, RiverRow offers a dynamic blend of modern living, walkable retail, and vibrant public spaces—creating a destination rooted in connection and coastal charm.