The Florence at McKinney sits in one of the fastest-growing corridors in Collin County. Within 1 mile: 15,178 residents (growing to 18,518 by 2029), median household income of $122,838, average home value of $512,042, and $209M in total consumer spending. Over 60% of residents hold a college degree or higher. This is an affluent, educated, and underserved consumer base — exactly the profile that supports premium services and specialty concepts.