The property is located within Norwich City Centre opposite the Norwich Market and the Guildhall. Multiple occupiers located nearby include Halifax, Costa, Lloyds Bank, The White Company and Caffe Nero. The property is a short walk from the upmarket Jarrold department store which offers both retail concessions and restaurant/cafe facilities together with delicatessen. The upper parts of the scheme are being developed to create a brand new 91 bedroom Travelodge.