Marcus & Millichap is pleased to present the exclusive listing of Coppell Advanced-Stage Incentivized Development, a 1.61-acre PD-entitled mixed-use recreation site located at 360 State Highway 121 in Coppell, Texas. The property features direct frontage along one of Coppell’s strongest commercial corridors, offering exceptional traffic counts and high-impact signage visibility. Positioned adjacent to LA Fitness and surrounded by established retail and service uses, the site is ideally situated to capture both daily commuter traffic and destination-oriented demand within the highly desirable DFW Metroplex. The site’s Highway Commercial (HC) base zoning, enhanced by PD-323-HC, provides a highly flexible and investment-grade development framework. Permitted uses include office, restaurant, hotel, and general retail, with expanded approvals for an indoor pickleball club, café/bakery, and complementary storefront retail. The PD allows 25’–29’ clear heights, supporting modern experiential and recreational concepts and aligning closely with proven, high-performing models such as a Chicken N Pickle–style destination that integrates food, beverage, and recreation. A key investment differentiator is the project’s advanced stage and incentive profile. Civil engineering and architectural design are approximately 80% complete, materially reducing entitlement risk, shortening the development timeline, and saving a buyer significant soft cost. In addition, the City of Coppell is offering a powerful incentive package, including a 75% property tax abatement and 100% fee waivers for roadway impact and building permits, directly enhancing project economics and increasing buyer ROI potential. Further strengthening the opportunity is a rare 24/7 operational entitlement for pickleball use—nearly unheard of in Coppell—which significantly broadens the operator and tenant pool. Flexible parking ratios allow for approximately 7,000–14,000 square feet, and up to 17,610 square feet depending on tenant mix, positioning this asset as one of Coppell’s most compelling, de-risked, and incentivized development opportunities.