The subject property occupies a prominent location on the Holywood Road, a main arterial route providing access to Belfast City Centre from East Belfast. The property is situated close to the junction where the Holywood Road meets the Circular Road. The Holywood Road experiences a high volume of passing traffic and pedestrian foot fall. Nearby occupiers include Eurospar, Winemark and Boulevard Newsagent, with Ashfield Girls High School within close proximity.