Rogers is located in the Ozarks in Benton County, Arkansas, and had an estimated population of 66,430 as of 2017, making it the sixth most populous city in the state. Rogers is part of the Northwest Arkansas Metropolitan Area which includes Fayetteville-Springdale-Rogers and is one of the fastest-growing metro areas in the country with a population of 465,776 according to the 2010 Census. Rogers was the location of the first Walmart store, whose corporate headquarters is located in neighboring Bentonville.