The Crystal Beach Plaza is strategically located at the signalized intersection of U.S. Highway 98 and SR 293, with excellent visibility and access to over 59,000 vehicles per day. U.S. Highway 98 serves as the main route along Florida's Emerald Coast and connects Destin to Pensacola and Panama City. Located in a dense retail corridor, the property is surrounded by major national retailers, restaurants, and entertainment. National retailers nearby include Bass Pro Shops, Whole Foods, Wal-Mart Supercenter, Belk, H&M, AMC Theaters, Ross, Stein Mart, Publix, Bed Bath & Beyond, Home Depot, Lowe's, Best Buy, PetSmart, Office Depot, Ulta, The Fresh Market, and many others. The center is in close proximity to downtown Destin and popular tourist attractions and recreational areas, including several golf courses and Henderson Beach State Park. Residential communities in the nearby area have grown significantly in recent years; the population within one mile of the property increased by 62.33% between 2010 and 2017. By 2022, the population around the property is expected to increase an additional 12%. Several residential developments are underway near the property, including the next phase of The Henderson, a multi-phase resort complex with residential lofts and two hotels. Additionally, the property benefits from a wealthy customer base, with average household incomes greatly exceeding $128,000 within one, three, and five-mile radius.