340 Palmer Road | Belleville, Ontario 4.65 Acres | Intensification Corridor | Mid-to-High Rise Potential Strategic Development Site Policy Momentum in Place 340 Palmer Road represents a rare large-scale infill land opportunity in a municipality actively advancing housing intensification. While a prior development concept was explored, the project was paused by the seller. The site is now being repositioned for a new vision aligned with Belleville’s updated growth direction. Policy & Planning Context Q1 municipal approvals support mid- to high-rise intensification within Belleville Strong municipal push to increase housing supply Provincial and federal alignment toward densification in secondary markets Belleville’s Official Plan supports higher density residential where infrastructure exists The environment today is more supportive than when the previous concept was introduced. Site Overview 4.65 acres of infill land Wide frontage on Palmer Road Surrounded by established low-density residential Minutes to Highway 401, retail, schools, transit Serviced urban location The size allows flexibility: mid-rise rental, condominium, hybrid tenure, or phased execution. Why This Site Stands Out - Scale rarely available inside Belleville’s urban fabric - Intensification direction from the City - Secondary market pricing with institutional upside - Limited competing mid/high-rise sites of similar size - Strong migration trends from GTA and Kingston Belleville is not oversaturated. It is under-built relative to projected housing needs. Strategic Positioning This is ideal for: Purpose-built rental developers Mid-rise or high-rise condominium builders CMHC-backed rental platforms Long-term hold investors JV capital partnerships The prior concept demonstrates feasibility. The new policy direction may allow even greater density depending on final design and approvals. Opportunity Summary 340 Palmer Road offers scale, municipal alignment, and long-term growth fundamentals in a market entering its next phase of intensification. For developers seeking to enter Belleville at meaningful scale before density becomes fully priced into land values this is a timing play.