310 7th Street is a story of heritage and contemporary reimagining. Also known as The Magic Factory, this 1922 building is world-class designer Ken Fulk's Central SOMA masterpiece. Originally a historic furniture factory, 310 7th Street was reimagined as a sanctuary of opulence in the heart of SOMA, where three office floors are crowned with a sky-loft level offering a new roof deck with views over the city of San Francisco.