The Popular Building at 301 E San Antonio Avenue is undergoing a thoughtful mixed-use repositioning that will introduce residential units on the upper floors while activating the ground level with new street-facing retail. This vertical integration places retail directly within a growing downtown residential environment, creating built-in daily demand in addition to event-driven foot traffic. Located steps from San Jacinto Plaza, the property benefits from year-round activity tied to professional sports, concerts, and community events, as well as consistent weekday traffic from nearby offices, hotels, and government buildings. The addition of residences above further strengthens the site’s appeal for retail, food-and-beverage, and service-oriented users seeking a downtown customer base that extends beyond game days. The ground-floor retail spaces are designed with flexible storefronts and prominent street presence, allowing operators to tailor their space while benefiting from one of Downtown El Paso’s most visible and active locations.