300 East 42nd Street is located on a prime corner in one of Manhattan’s most densely populated office areas, boosting over 65,000 employees within a 1-mile radius. The area is home to over 95,000 residents with a median HH income of $108,000. In addition, there are nine hotels located within a four-block radius of the building. Further, there are multiple marquee projects in the pipeline, including One Vanderbilt and the two new towers planned for the Pfizer and Grand Hyatt sites, which will continue to transform the area and provide significant tailwinds for the retail at 300 East 42nd. The asset, in specific, is set to undergo an impressive makeover, including updating the entrance, lobby, mechanicals, elevator cabs, and an exterior facelift to attract a wide swath of prospective tenants. The current conditions, as well as the future developments, lend us to be bullish on the retail prospects for the building.