A trade area of approximately 41,208 people (Source: Claritas), and the Nogales, Sonora, population is approximately 220,292 people (Source: Claritas, 2010 census). This border traffic adds significantly to the retail trade for this area. In addition to the fine tenants located in Mariposa Mall, a number of other national retailers are in the area including a Super Walmart, Home Depot and Safeway.