Valley River Center is Eugene’s largest and most prominent regional shopping mall, offering unmatched visibility, strong anchor tenants, and consistent foot traffic. Located off Delta Highway with immediate access to I-105, the center serves as a primary retail destination for Eugene, Springfield, and the surrounding Lane County communities. Anchored by national brands Macy’s, JCPenney, Regal Cinemas, and Round1, Valley River Center features over 90 retailers and draws from a diverse and affluent customer base.