Driftwood Mall is located in the City of Courtenay, British Columbia, on the east coast of Vancouver Island, a one hour drive north of Nanaimo, and 2.5 hours north of Victoria. The mall is situated at the northwest corner of Cliffe Avenue and Comox Valley Parkway. Cliffe Avenue merges into Highway 19A, which is the main transportation corridor on the east side of the Island. Comox Valley Parkway is a local road that connects to Highway 19, a major inland arterial route. A mature residential neighbourhood northwest of the property consists of bungalows and two storey single family detached homes. Driftwood Mall is the market dominant shopping centre in the Comox Valley region.