Madison East Shopping Center presents a rare opportunity to acquire a prominent multi-tenant retail and redevelopment site along the East Washington Avenue corridor in Madison, Wisconsin. The offering consists of three contiguous parcels located at 2701–2835 East Washington Avenue and 2729 Hermina Street, totaling approximately 233,224 square feet, or ±5.35 acres, of land. The site is currently improved with approximately 70,000 square feet of existing retail and service-oriented commercial space arranged across multiple buildings.
The property benefits from strong visibility, prominent frontage along East Washington Avenue, multiple points of access, and a site configuration that supports a range of potential outcomes. A buyer may elect to continue operating the property as an income-producing retail center, reposition the existing improvements, or pursue a longer-term redevelopment strategy, subject to buyer due diligence and municipal approvals.
Ownership is offering the property through a Request for Proposals process for an outright sale only. Ownership is not soliciting land lease arrangements, build-to-suit proposals, or equity participation structures. Proposals should include the offered purchase price, transaction structure, buyer background, intended timeline, key terms, due diligence period, closing timeline, contingencies, and any anticipated use, investment strategy, or redevelopment vision.
The site is located within a City of Madison corridor identified for continued reinvestment, increased density, and transit-supportive development. The property is also impacted by the City’s Transit Oriented Development overlay, which is intended to encourage intensified land use, improved pedestrian and bicycle connectivity, and a mix of uses near transit corridors. Buyers should independently verify zoning, permitted uses, development capacity, entitlement requirements, traffic counts, and all municipal approvals.
Parcel summary per the City of Madison Assessor information included in the offering materials:
2705 E Washington Ave: 169,775 SF; 2026 assessment of $5,657,700
2733 E Washington Ave: 34,939 SF; 2026 assessment of $1,800,000
2729 Hermina St: 28,510 SF; 2026 assessment of $88,500
Total: 233,224 SF; total 2026 assessment of $7,546,20
All proposals must be received no later than August 1, 2026. Ownership anticipates making a selection decision on or before September 1, 2026, but reserves the right to accept a proposal, reject any or all proposals, request additional information, engage in further discussions with select proposers, or terminate the RFP process at its sole discretion.
All questions and proposal submissions should be directed to Jason Rice with Executive Management Inc. at 608-335-4300 or jason@emi-mgmt.com. This offering does not include a co-brokerage commission. Any commissions or fees requested by a proposer or its representatives must be clearly disclosed and incorporated into the proposal submission.