Pursue a dream development opportunity with the highly versatile land offering at 2696 8th Street S, spanning 0.71 acres (30,928 square feet) along the primary commercial corridor of Wisconsin Rapids. This paved former parking lot is ideally suited for new development. Flexible B2 zoning accommodates a wide variety of retail or office projects catering to both local and larger commercial needs. The site includes direct access from 8th Street S and additional cross easements with adjacent parcels for parking and access to Grove Avenue. A developer will also benefit from a new electrical line piped at the back of the lot. A prime location in Wisconsin Rapids’ foodie district empowers future developments at 2696 8th Street S, delivering excellent visibility and convenient proximity to the area’s most popular traffic-driving destinations. The lot is directly adjacent to a newly developed Pizza Hut drive-thru location, and Culver’s sits directly across the street. Serving as the core retail trade area of Wisconsin Rapids, 8th Street also boasts a wealth of popular retail locations, including Walmart Supercenter, CVS, O’Reilly Auto Parts, Anytime Fitness, Ace Hardware, Jimmy John’s, McDonald’s, and Dunkin’, drawing considerable customer traffic to the site. This heightened traffic delivers direct visibility to more than 20,000 vehicles, ensuring excellent brand exposure for tenants at the property. Other nearby destinations within 10 minutes of the site include Lincoln High School, the South Wood County Recreation Center, and quality golfing at the Bullseye Golf Club, Tricity Golf Course, and Ridges Golf Course. Wisconsin Rapids’ limited office and retail inventory demonstrates the strength of choosing 2696 8th Street S for a new commercial development. Across the city, robust net absorption in both segments has driven limited vacancies of just 4% for retail properties and 3.2% for office buildings. Additionally, both property types have seen stable asking rent growth, with office asking rents up 2.2% year-over-year. This empowers an investor’s leasing efforts and lends strength for development by an owner/user seeking to avoid supply limitations in the local market. Spanning the banks of the Wisconsin River, Wisconsin Rapids is a scenic and lively city that sits between Minneapolis, Madison, and Green Bay. Bordered by Petenwell Lake and the Sandhill State Wildlife Area, it is a well-known destination for outdoor enthusiasts that offers hiking and camping in the summer and snowmobiling and ice fishing in the winter. Wisconsin Rapids is also known for its sprawling cranberry farms, which serve as a local cash crop and popular visitor attraction. These exceptional experiences create considerable interest in the area, and Wood County contributed over $218 million to the state's record-breaking tourism economic impact in 2024. Combining significant development optionality with a prime location at the heart of Wisconsin Rapids' main commercial hub, 2696 8th Street S, offers an unrivaled opportunity to break into or expand in this constrained and valuable market.