Highland, CA, located in the eastern portion of the Inland Empire, is an active and steadily growing retail submarket. With a population of approximately 57,000 residents and more than 500,000 people within a short drive, the city offers a strong consumer base supported by consistent daily traffic from surrounding communities such as San Bernardino, Redlands, and Yucaipa. The median age of roughly 33 highlights a young, family-oriented population, while household incomes averaging around $77,000 per year contribute to stable demand for shopping, dining, and essential services. Strategically positioned near the intersection of the I-210 and Highway 330, Highland benefits from excellent regional access and serves as a gateway to the San Bernardino Mountains, bringing seasonal tourism and additional economic activity. The city is home to major employers including San Manuel Band of Mission Indians and Yaamava’ Resort & Casino, one of the region’s largest entertainment and hospitality destinations, which continues to drive jobs and consumer spending. With ongoing commercial development, infrastructure improvements, and expanding residential communities, Highland presents a strong environment for retailers and a compelling opportunity for real estate investors seeking long-term growth.