Located at the junction of Iowa, Illinois and Wisconsin, Dubuque serves as the main commercial, industrial, educational, and cultural center for the Tri-State Area. Dubuque is a major tourist destination due to the city’s unique architecture and river location. Dubuque is home to several institutions of higher education, making it a center for culture and learning. Plaza 20 is conveniently located just east of Kennedy Mall and across from the University of Dubuque (2,413 students), with easy access from Highway 20/Dodge Street. 39,000 vehicles pass by the site per day.