Heartland Dental operates as a dental practice management organization with headquarters in Effingham, Illinois. It provides support through continuing education; and management services, such as staffing, human relations, purchasing, administration, financial, marketing and information technology support. The city of Richmond is located on the Ohio/Indiana border, roughly 70 miles east of Indianapolis and 40 miles west of Dayton. With over 35,700 residents, Richmond is the most populous city in, and the county seat of, Wayne County.