Rare opportunity to acquire a fully improved dealership property with direct Highway 400 frontage, located just 10 minutes south of Barrie in the established Barrie/Innisfil automotive corridor. The property offers exceptional exposure to over 100,000 vehicles per day, strong signage potential, and convenient regional access for customers, inventory, and service operations. Surrounded by prominent automotive neighbours including Audi, Tesla, Subaru, Mercedes-Benz, Chrysler, Jeep, Dodge, and Ram, the property is well-positioned within a proven dealership destination. Currently operating as a dealership, the site includes paved vehicle display areas, customer parking, circulation, and existing automotive-use infrastructure. IPB-4 zoning permits automotive sales, retail, and related commercial uses, making the property ideally suited for a franchise dealership, dealer group, used vehicle operator, specialty vehicle dealer, automotive sales and service centre, or related high-exposure sales uses such as equipment, RV, marine, or boat sales. The property may also offer short-term income potential through a tenant in place, providing flexibility for investors or purchasers seeking immediate or future occupancy.