The Lux Hotel & Conference Center, part of the Ascend Hotel Collection, offers a rare acquisition in the Finger Lakes region’s thriving hospitality market. Situated between Cayuga and Seneca Lakes, this full-service property combines exceptional physical attributes with a premier location that is central to major wine trails and regional attractions. This two-story, 147-room hotel sits on nearly eight acres and recently underwent a comprehensive renovation in 2024, elevating it within the full-service chain scale. Guests benefit from multiple amenities, including a meeting and event center, on-site bar, outdoor pool, hot tub, fitness facility, and fully equipped guest suites. The property’s expansive event capabilities and conference space create strong appeal for both corporate and leisure travelers. Tourism demand continues to rise, bolstered by the Finger Lakes’ recognition as Wine Enthusiast’s 2025 Wine Star Region of the Year. Investment fundamentals are compelling: zero new hotel room supply is scheduled within 15 miles, and the asset reported robust operating performance with clear upside in RevPAR growth. Only 4 miles from Del Lago Resort & Casino, the property captures year-round entertainment-driven traffic. Strong barriers to entry, revenue management opportunities, and a growing leisure and event market position this property for sustainable returns.