Lake Forest Marketplace is a community center that pulls both regionally (given Freeway proximity) and locally via the surrounding neighborhoods that flank El Toro road. Anchored by 99 Cents Only, Guitar Center and Harbor Freight, the Marketplace caters to a variety of customers, particularly discount shoppers, which are a more e-commerce resistant type of shopper. El Toro Road is one of the primary thoroughfares in South Orange county with extremely high traffic counts ~ over 70K CPD at the intersection of El Toro and Rockfield! The center also benefits from substantial signage opportunities.