Boston's Back Bay is a celebrated neighborhood synonymous with affluence and activity. Ideally positioned in the heart of the city, alongside the Charles River, Back Bay is home to some of the finest retail and restaurant offerings in all of New England. Newbury Street, the main commercial corridor, is a nationally recognized shopping and dining destination boasting tremendous walkability and a picturesque landscape. With a retail composition of mainly small shops and restaurants, Newbury Street offers unrivaled branding opportunities for best-in-class operators.