East Town Plaza is an open-air mall, positioned in the heart of the East Madison retail hub at the intersection of E Washington Ave and Interstates 90 and 94. East Town Plaza is directly adjacent to East Towne Mall, and home to a mix of national brands such as DSW, Ross Dress For Less, Marshalls, Burlington, and JOANN Fabrics and Crafts. The plaza is shadow-anchored by the nearby Kohl's, At Home, and Grocery - Global Market and Food Hall. East Town Plaza's strategic location offers exposure to the abundant traffic in this retail hub. Building and monument signage is available and provides visibility to the 14,217 daily vehicles on Zeier Road, 15,217 on E Spring Road, and 41,100 on E Washington Avenue (Highway 151). East Town Plaza is a 10-minute drive from Madison Area Technical College and 15 minutes from the Dane County Regional Airport, being the most easily accessible shopping destination for travelers and students. As Wisconsin's capital and second-largest city, Madison is in the heart of America's Dairyland. Aside from the city's farming history, Madison is also known for its lakeside recreation and relaxation on Lake Mendota, Lake Monona, and Lake Waubesa. Interstates 90 and 94 make commuting as easy as possible in the area, even to major metropolises like Milwaukee, located roughly 80 miles east of town on Lake Michigan. Madison is home to 97,784 residents within a 5-mile radius of East Town Plaza. These residents make up 46,238 households that bring home an average income of $83,362 per year. The local population combines with the 84,461 daytime employees for a total consumer spending of $1.1-billion. $541-million of the consumer spending total was spent on food, entertainment, apparel, and home furnishings, making this a premier market for retail businesses.