Swaffham is a busy traditional market town approximately 30 miles west of the regional centre of Norwich and lying between King’s Lynn (20 miles) and Dereham (15 miles) immediately to the south of the main A47 trunk road and A1065 Fakenham to Barton Mills Road with access to the A11/M11. Traders represented in Swaffham include numerous local independent outlets along with national retailers including McCalls, Boots and Waitrose.