The property is located on the northern side of George Street in Hockley and neighbours the infamous Watson Fothergill Offices built in 1894, close to its junction with Lower Parliament Street. George Street sits on a major bus route to Victoria Centre and is well connected to the main pedestrian thoroughfare into Hockley. The area is popular with independent retailers, bars and restaurants with nearby occupiers including Bar Iberico, Taquero, Ice Nine, New Look and other local independent retailers.