Demographics (ZIP 77098) The area has 15,414 residents with a median age of 36, an average household income of $161,792, and a median of $115,867. Remarkably, 98.67% of the workforce is white-collar, and 16.94% are entrepreneurs — an unusually high business-owner concentration. Income Breakdown Residents aged 25–44 earn a median of $103,750, while the 45–64 cohort earns $139,736. The area also skews heavily toward renters (67.76%) and single-adult households, which drives strong consumer spending on dining, services, and lifestyle retail. Real Estate & Retail Market Houston's retail vacancy sits at just 5.7%. Montrose carries lifestyle-driven premiums above that average, with demand from both local entrepreneurs and national brands remaining strong. The Food Scene Montrose is home to nationally acclaimed dining — including a Michelin-starred restaurant (March), James Beard Award winners like Hugo's, and breakout concepts like ChòpnBlok — meaning your tenants are competing in (and benefiting from) one of Houston's most vibrant restaurant ecosystems. Traffic W. Alabama is a major east-west arterial between the Galleria and the Medical Center. The top three commute modes in 77098 are car, bicycle, and walking — giving the corridor strong multi-modal foot traffic that peaks at lunch and again during evening dining hours, with weekends being the highest-traffic period overall.