Located in the heart of the up-and-coming Barrio Logan district, Mercado del Barrio is surrounded by the Hispanic culture that emanates from neighboring Chicano Park, as well as a recent influx of new residents and entrepreneurs. It is anchored by a successful Northgate Gonzalez Market, and home to the San Diego native Mariscos El Pulpo seafood restaurant and bar, and the established hop-masters at Iron Fist Brewery. New additions include Attitude Brewing Co., Dough Nations, and Maggie’s Café. The center also includes a number of smaller eateries, shops and service retailers.