The site sits at a strategic access point between Miami Beach and the mainland, capturing steady traffic from local residents, tourists, and the rapidly expanding neighboring communities. It is located just east of the bridge to North Bay Village, home to established towers like Grandview Palace and waterfront hotels including the Palm Tree Club, while currently undergoing a significant transformation with luxury projects such as Shoma Bay, Continuum Club & Residences, and Pagani Residences. Additionally, the surrounding North Beach area is seeing increased density from new developments like Ella Miami Beach, Palma Miami Beach, and 72 Park (a luxury tower with short-term rental capacity), joining existing hospitality anchors such as The Carillon Miami Wellness Resort. This combined influx of high-end residential and hotel inventory is reshaping the corridor, placing this retail space at the center of a growing cultural and commercial hub near the historic Normandy Fountain.