The property is located on the junction of Upper King Street and Prince of Wales Road in a prominent and elevated position. Nearby occupiers include Handelsbanken, Humberts, Bidwells, Strutt & Parker and Leathes Prior Solicitors. The property is located close to the bar and café area of Tombland where occupiers include Zizzi, La Tasca and Giggling Squid.
Norwich Railway Station is situated at the eastern end of Prince of Wales Road, which is approximately 0.5 miles from the premises.