Marcus & Millichap is pleased to present a ±4.86-acre land parcel located at 1831 Brian Dr NE (the “Property”) in Conover, North Carolina. The Property offers an exceptional investment opportunity via development and FIRST BID MEETS RESERVE! The Property is a ±4.86-acre parcel situated near Conover Blvd with traffic counts of ±7,189 vehicles per day and a mile from I-40 with an additional 45,500 vehicles per day. The Property is in a robust trade area near a mix of other industrial properties with tenants that include Hanes Industries, Williams-Sonoma, and others. The Property benefits from M-1, General Manufacturing Zoning with flexible uses permitted including retail, manufacturing, warehouse, wholesale trade, business, medical, professional office, mini-warehousing (special requirements), and many more. Conover is located in the heart of the Hickory–Lenoir–Morganton Metropolitan Area (Catawba County). Conover offers a business-friendly environment and proximity to major regional hubs. The city lies along I-40, close to Hickory, Charlotte (one hour), and Asheville, making it a logistical sweet spot for warehousing, light industrial, and distribution uses. The Property further benefits from strong demographics with a population of 39,745 residents and an average household income of $70,012 within a 5-mile radius. The population has experienced 1.41% growth from 2020-2024 with 4.5% growth expected to continue through 2029.