The R3 Hotel is a 23-room hospitality property in the heart of Guerneville, long established as a destination along the Russian River. Serving the LGBTQ+ community and its allies for over four decades, the property has built a strong regional following and consistent presence within this well-known leisure market.
Originally developed in the 1940s as a motor court-style motel, the property retains its distinctive U-shaped layout with surrounding cottage rooms, offering a vintage hospitality experience that continues to resonate with guests today. The resort includes a bar and restaurant, pool, sun deck, and stage, supporting both daily operations and large-scale events, including the long-running Lazy Bear Weekend.
The offering includes both ABC Type 47 and Type 48 licenses, providing a rare opportunity for full-service food, beverage, and nightlife operations. Recent updates to food service and programming have further strengthened the property’s position within the market.
The R3 can continue operating in its current form, with clear potential for upgrades that enhance the existing character and expand on its established appeal.