The site is well-located at the intersection of Interstate 64 and Mercury Boulevard, the primary east/west thoroughfare through the Hampton Roads market. It is located within close proximity to the Langley Air Base and NASA Langley Research Center, which employs over 16,000 professionals and are central locations within the defense-driven Hampton economy. In addition, the site is well-located within close proximity to the Hampton Coliseum, Hampton Roads Convention Center, and Boo Williams Sportplex youth sports complex, with a combined 1,000,000+ annual visitors. The Shops at Peninsula Town Center draws from a broad 5-mile trade area featuring a population over 200,000 residents, more than 124,000 employees and an average household income exceeding $67,000. Peninsula Town Center sits in the heart of the trade area and has seen over 6.6 million visits in the last 12 months, demonstrating a high volume of traffic to the center.