Signature Hospitality Advisors in cooperation with RAD Commercial Realty are pleased to exclusively present the Best Western Plus Main Street Inn, a 66-key select-service hotel in Brawley, CA (Imperial Valley)
Stabilized Cash Flow
FY2025 occupancy 69.4%, ADR $129.76, RevPAR $90.10, producing $855,511 of normalized net operating income — a 9.61% cap rate at the $8,900,000 asking price ($134,848/key).
Lithium Valley Industrial Buildout
Imperial County's Salton Sea Geothermal Field — including Controlled Thermal Resources' Hell's Kitchen geothermal-plus-lithium project — is driving a multi-billion-dollar, multi-year construction and workforce cycle roughly 25 miles from the hotel.
Established Energy & Utility Demand Base
BHE Renewables (CalEnergy) operates 10 geothermal facilities in the Imperial Valley and has paid ~$232M in local taxes since 2001. Additional capacity is in the pipeline, including the 77 MW Black Rock Geothermal Project under CEC review — all generating recurring crew, engineer and contractor room nights.
$2.7B Agribusiness Economy
Imperial County ranked 8th among California counties in farm production sales in 2023 at $2.7 billion. Brawley is home to One World Beef's 337,000 SF beef processing plant, anchoring year-round vendor, trucking and inspector travel.
Military & Government Demand
NAF El Centro, a Navy installation since 1946 and the winter training home of the Blue Angels, hosts visiting squadrons year-round and drives recurring TDY and defense-contractor lodging demand across the El Centro–Brawley market.
Cattle Call Rodeo Compression
Brawley's Cattle Call Rodeo each November draws an estimated 200,000 visitors to the community — a signature compression event for area hotels (2026 dates: November 13–15).
Constrained, Dated Competitive Supply
Brawley's lodging stock is limited to a handful of aging economy and midscale properties, and no new branded hotel construction has been announced in the city — a supply-constrained backdrop for the market's only Best Western Plus.
Embedded ADR & Occupancy Upside
MPI of 122.0 in December 2024 demonstrates demand-capture capability; recovering that index while retaining recent ADR gains drives RevPAR growth with no reliance on new market rate growth.
Well-Defined STR Comp Set
5-property, 412-room competitive set in the Yuma & El Centro, CA submarket (STR ID 55053) provides a clean, auditable performance benchmark.