Lakeshore is a major mixed-use redevelopment of an outdated mall in Gainesville, Georgia, a rapidly growing third-ring suburb of Atlanta. Lakeshore boasts a massive retail trade area encompassing 280,000 people within a 30-minute drive and an average household income of over $121,000. Lakeshore fills a critical gap in the Gainesville market: an experiential, mixed-use destination. It will be the only development of its kind in the region and is thoughtfully designed to meet pent-up demand for dynamic retail, dining and community-focused public spaces. The property will transform into a walkable town center with 305,000 square feet of retail and restaurants, 39,000 square feet of activated greenspace, 650 multifamily residences, townhomes and a boutique hotel. The site is privately owned by Branch and fully zoned. Branch is no stranger to Gainesville. The firm has been actively investing in the area for over a decade, with past projects including Limestone Marketplace and Village Shoppes at Gainesville. As a long-term owner, Branch is committed to Gainesville’s growth and success, bringing lasting value to the community through strategic, community-driven development. Lakeshore will become the new heart of Gainesville and Greater North Georgia. Groundbreaking anticipated for late 2026.