Russell Ridge
1475 Highway 20 | Lawrenceville, GA 30043
Kroger-Anchored Neighborhood Center | 112,495 SF
Russell Ridge is a premier Kroger-anchored neighborhood shopping center strategically positioned along GA-20 / Buford Drive in the heart of Lawrenceville, one of Gwinnett County’s most established and affluent suburban corridors. With approximately 34,000 vehicles per day along Highway 20 and more than 1.7 million annual visits generated by over 208,000 unique shoppers, the center delivers consistent, necessity-driven traffic combined with strong discretionary spending power.
Spanning approximately 112,495 square feet, Russell Ridge is anchored by a 63,296 SF Kroger grocery store, complemented by a curated mix of national, regional, and local tenants that create daily repeat visits and extended dwell time. Co-tenancy includes Chase Bank, AutoZone, Hallmark, restaurant concepts, personal services, education, and medical uses—forming a balanced merchandising environment built around high-frequency neighborhood demand.
Prime Visibility & Access
Located directly on Highway 20 with strong signalized access, Russell Ridge benefits from excellent ingress and egress, clear storefront visibility, and strategic positioning within a dense residential trade area. The site plan offers ample surface parking and strong pylon signage presence, making it highly accessible for both quick daily errands and extended visits.
This corridor serves as a primary east-west connector for Lawrenceville residents, creating steady commuter flow and consistent local traffic throughout the day.
High-Income, Educated, Family-Focused Trade Area
The surrounding customer base reflects the strength of Gwinnett County’s suburban growth:
3-Mile Radius
• Population: 64,298
• Daytime Population: 55,458
• Average Household Income: $114,348
• Average Home Value: $443,875
Within a 5-mile radius, the population exceeds 187,000 residents, reinforcing the depth and sustainability of the trade area.
The lifestyle composition is particularly compelling:
• 37% affluent, diverse, kid-centric suburban households making bundled grocery, dining, education, and service trips
• 14% educated, digitally engaged shoppers who support trend-led retail, fitness, resale, and fast-casual dining
Over 40% of residents within surrounding radii hold bachelor’s degrees or higher, supporting education, enrichment, professional services, wellness, and specialty retail categories.
This demographic profile supports both stable, necessity-based retailers and experience-driven, appointment-based, and lifestyle concepts.
Strong Anchor & Balanced Tenant Mix
Kroger serves as the dominant traffic generator, driving consistent weekly visitation. The center’s tenant roster includes complementary service and dining operators such as:
• Dental and wellness providers
• Quick-service and fast-casual restaurants
• Personal care and salon services
• Tutoring and enrichment
• Financial services
• Automotive retail
This tenant mix creates true cross-shopping behavior. Grocery trips convert into dining, service appointments, and retail visits—driving stable sales performance across categories.
Competitive Positioning
Russell Ridge occupies a strategic position between large regional power centers near Mall of Georgia and smaller neighborhood strip centers. It offers grocery-anchored stability with national brand credibility while maintaining convenient, neighborhood-scale accessibility.
Unlike regional malls that rely heavily on discretionary retail, grocery-anchored centers historically demonstrate resilience across economic cycles due to necessity-driven traffic patterns.
Growth & Stability in Lawrenceville
Lawrenceville continues to experience residential growth, rising home values, and ongoing infrastructure investment. The center benefits from:
• Established residential neighborhoods
• Proximity to major roadways including GA-20, 316, and I-85
• Access to Gwinnett County employment centers
• Strong school systems supporting family density
Housing values near $440,000 reinforce long-term spending capacity and stability within the trade area.
Institutional Ownership & Long-Term Performance
Owned and operated by Regency Centers, a nationally recognized retail REIT with more than 60 years of experience and hundreds of thriving centers nationwide, Russell Ridge benefits from professional management, curated merchandising strategy, and long-term asset stewardship.
The ownership approach focuses on:
• Strategic tenant mix
• Placemaking and customer experience
• Community connectivity
• Sustainable, long-term center performance
This ensures high maintenance standards, strong co-tenancy, and thoughtful leasing aligned with the surrounding community.
Ideal Retail Categories for Russell Ridge
Given its traffic, demographics, and anchor strength, Russell Ridge supports a broad range of uses including:
• Fitness and wellness
• Medical and specialty health services
• Upscale fast-casual and dining
• Children’s enrichment and activity concepts
• Specialty retail and service
• Professional offices
• Home services and showroom concepts
The center’s consistent daily traffic and high household incomes create an environment that rewards operators who prioritize service, experience, and repeat engagement.
Russell Ridge at a Glance
• 112,495 SF Kroger-Anchored Center
• 63,296 SF Grocery Anchor
• 34,000+ Vehicles Per Day
• 1.7M Annual Visits
• 64,000+ Residents Within 3 Miles
• $114K+ Average Household Income