The property is located south of FM 423 at King Road in the western area of Frisco, Texas. It is part of Kings Plaza, a shopping center serving Frisco, Little Elm, and The Colony. The surrounding area includes extensive residential neighborhoods and continues to experience significant development. Nearby transportation routes include FM 423, Main Street, and Dallas North Tollway. Surrounding uses consist of retail establishments, dining venues, healthcare providers, and entertainment amenities.