1370 Broadway is situated in the heart of Midtown, just steps away from Manhattan’s major commercial hub, Herald Square.
Formed by the intersection of Broadway, Sixth Avenue (officially Avenue of the Americas), and 34th Street, Herald Square is named for the New York Herald newspaper, whose building was located on 35th Street from 1893 to the 1920s.
The square’s most prominent feature is the elaborate Bennett Clock, named for Herald publisher James Gordon Bennett Jr. The monument features the Bellringers, dubbed “Guff” and “Stuff,” and owls with flashing green eyes. Owls were Bennett’s talisman, and the new massive granite gateposts, installed by the Partnership, feature bronze owl figures by sculptor Greg Lefevre.
Herald Square is a wonderful place to take a break from shopping and sightseeing: pull up a chair, enjoy some refreshments from the food kiosk operated by Wafels & Dinges, and rest your eyes on the Partnership’s award-winning gardens. And be sure to catch Guff and Stuff ringing their bells every hour on the hour.