140 Oregon is one of six buildings in a warehouse campus – Standard Works – the campus has a masterplan to renovate the Smoky Hollow area. The Standard Works project is a 191,896 SF parcel bound by East El Segundo boulevard on the south, east Franklin avenue on the north and Oregon street on the west. The grand visions of the development is a design that enhances the existing industrial aesthetic of the neighborhood by preserving all mid-century facades and utilizing similar industrial building materials and techniques to create a cohesive architectural expression between the existing and the new. Preservation of the existing 1950’s mid-century red brick façade is a highlight of the design and the smoky hollow specific plan. The mix of unique old and new eclectic buildings is enticing to prospective creative and knowledge-based businesses across many industries. The lively and pedestrian friendly creative atmosphere of Standard Works will contribute to the ongoing Smoky Hollow transformation to an incubator district and major economic force in the city.