1312 N Service Rd - Hospitality FOR SALE


Sonora, TX 76950
$800,000 USD
540-522-9115
1312 N Service Rd, Sonora, TX for Sale
$800,000 USD
Hospitality - FOR SALE
1/39
null | Request Cap Rate

1312 N Service Rd
Sonora, TX 76950


HIGHLIGHTS

  • Strategic I-10 Location: Conveniently located near Interstate 10 with strong visibility and access for highway and regional travelers.
  • Efficient Asset Profile: Two-story, 100-room hotel (built 1971) on ~3.11 acres with 130 on-site parking spaces.
  • Appealing Leisure Amenities: On-site swimming pool caters to leisure and family travelers.
  • Outdoor Tourism Demand: Near the Caverns of Sonora and Eaton Hill Nature Center, driving consistent visitor traffic.
  • Cultural Tourism Drivers: Close to downtown Sonora and local heritage attractions supporting year-round tourism.
  • Ranch & Recreation Appeal: Benefits from hunting, ranch activity, and rural getaway travel in the region.

OVERVIEW

Register to bid and access due diligence documents on RealINSIGHT Marketplace: https://rimarketplace.com/auction/2930 Starting Bid: $800,000 Auction Event: March 3-5, 2026 Originally constructed in 1971, the two-story Hotel comprises 100 guest rooms and is situated on approximately 3.11 acres. The Property features a convenient physical layout supported by 130 on-site parking spaces, appropriate for transient highway travelers, group stays, and extended road-trip visitation. Amenities include a swimming pool, providing added appeal for leisure-minded travelers in the region. As a Choice Hotels-owned asset, the Hotel benefits from national brand recognition, centralized systems, and an economy operating model designed to attract cost-conscious travelers while maintaining lower operating complexity. The Property also benefits from its proximity to Interstate 10, one of the primary east–west transportation corridors in Texas, which supports consistent transient demand from cross-state drivers, commercial travelers, and road-trippers traveling between major markets such as San Antonio, El Paso, and West Texas. Sonora’s location along I-10 positions the Hotel as a natural stopping point for overnight stays, supporting steady base occupancy. Leisure demand is driven by Sonora’s role as a regional hub for outdoor recreation and tourism. Major nearby attractions include the Caverns of Sonora, a nationally recognized natural landmark that draws over 50,000 annual visitors, as well as Eaton Hill Nature Center & Preserve, a popular 37-acre park that attracts hikers, bird watchers, and wildlife enthusiasts. Additional cultural tourism is driven by heritage sites including the historic Main Street, the Old Sonora Ice House Ranch Museum, and Sutton County Courthouse. Likewise, the nearby Sonora Golf Course further enhances leisure appeal for regional visitors. Additional demand for leisure stays is generated by ranch tourism, including activities like hunting, ranch visits, outdoor recreation, and rural getaways. As the healthcare center for Sutton County, medical travel provides additional demand for hospitality. Visitors associated with the Sutton County Hospital District support year-round room demand from patients, families, and visiting medical professionals. Located northeast of San Antonio along the Interstate 10, Sonora serves as the seat of Sutton County and functions as a regional service and tourism hub for surrounding rural communities. The city has a population of approximately 2,746. Government and essential services employers anchor the city’s employment. Top employers include the City of Sonora and Sutton County. Thanks to the city’s strategic location along the I-10, Sonora is ideally positioned as a gateway between rural West Texas and major metros like Austin and San Antonio. This strategic position, combined with diversified demand from outdoor tourism, medical visitation, and transient interstate travel, supports positive long-term lodging fundamentals.

FOR SALE DETAILS

PRICE

$800,000 USD

PRICE/SF

$7 USD /SF

# OF ROOMS

100

PRICE/ROOM

$8,000 {currency}

CAP RATE

Request Cap Rate

SALE TYPE

Investment

BUILDING DETAILS

PROPERTY NAME

Auction - Mar 3-5 | Econo Lodge Sonora

PROPERTY TYPE

Hospitality

TOTAL BUILDING SIZE

-

STORIES

2

ROOM ENTRANCE

Exterior

BUILDING CLASS

C

YEAR BUILT

1971

PARKING SPACES

130

LAND DETAILS

LAND ACRES

3.11 AC

LAND SF

135,254 SF

ZONING

(Commercial)

APN/PARCEL ID

100109

ASK ABOUT THIS PROPERTY

Skyler CooperMarcus & MillichapMore Info
540-522-9115

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Skyler CooperMarcus & MillichapMore Info
540-522-9115

By clicking the button, you agree to Showcase's Terms of Use and Privacy Notice.