CALL FOR OFFERS: September 5th, 2025, 5:00 PM EST
Lodging Partners is pleased to offer for sale the HomeTowne Studios Spartanburg – Asheville Hwy, a 126-room extended stay hotel strategically positioned in the heart of South Carolina’s dynamic Upstate market. This asset is available individually or as part of a three-property HomeTowne Studios portfolio, which also includes properties in Raleigh–Durham, NC and Winston-Salem, NC, giving investors immediate access to scale and diversification across the Carolinas.
Strategic Location in a High-Growth Market
The property sits along the I-85 corridor between Charlotte and Atlanta, one of the most active industrial and logistics growth corridors in the Southeast. Spartanburg continues to benefit from strong economic momentum, fueled by manufacturing expansions, large-scale infrastructure projects, and steady in-migration that supports both workforce housing and business travel. The hotel enjoys excellent access to I-26, US-29, and Greenville–Spartanburg International Airport (GSP), which serves more than 2.6 million passengers annually with nonstop service to over 20 destinations.
Extended Stay Product Offering
HomeTowne Studios Spartanburg features 126 studio-style guestrooms, each equipped with a full kitchenette including refrigerator, microwave, stovetop, sink, and dining area. The extended stay format is designed to meet the needs of long-term guests, project-based workforce housing, and budget-conscious travelers. This positioning has proven resilient across economic cycles, as demand for affordable extended stay lodging remains consistent even in slower macroeconomic conditions.
Value-Add Opportunity
As part of a broader corporate portfolio sale, the property has been under absentee institutional ownership. This creates a compelling opportunity for a new owner to unlock performance through focused management, optimized revenue strategies, improved expense control, and targeted capital investment. With its prime location, strong market fundamentals, and favorable acquisition basis, the property is well positioned for significant upside.
Flexible Branding Options
The asset may be delivered unbranded and free of franchise obligations at minimal additional cost, offering operational flexibility. Alternatively, investors may elect to affiliate with Red Roof, which provides a low-cost change-of-ownership PIP and ramped franchise fees that reduce upfront capital outlays. The property is also approved for conversion to Suburban Studios, potentially qualifying for key money incentives and five years of franchise fee relief. These options provide multiple paths to maximize returns while reducing near-term risk.
Compelling Investment Thesis
• Acquisition below replacement cost with significant embedded value
• Located in one of the fastest-growing industrial and logistics corridors in the Southeast
• Well-positioned extended stay product offering consistent, resilient demand
• Flexible franchise positioning to support both independent and branded strategies
• Attractive opportunity for private investors, regional operators, and portfolio consolidators seeking exposure to the extended stay segment
Robust Economic and Corporate Drivers
Spartanburg’s economy is anchored by globally recognized employers and institutions, including:
• BMW Manufacturing Co. (11,000+ employees, 20 miles away)
• Michelin North America
• Keurig Dr Pepper
• Milliken & Company
• Inland Port Greer, a critical logistics hub connecting to the Port of Charleston
• Amazon and FedEx distribution facilities
• Spartanburg Regional Healthcare System (8,600+ employees)
• Wofford College and USC Upstate
With over 20 million square feet of new industrial and distribution space recently delivered or under development, the region is experiencing some of the strongest sustained growth in the Southeast, creating durable lodging demand, particularly in the extended stay segment.
In summary, the HomeTowne Studios Spartanburg – Asheville Hwy presents investors with a rare value-add opportunity to acquire a well-located extended stay hotel in a high-growth market at a significant discount to replacement cost, with multiple levers for near- and long-term value creation.