A one-of-a-kind retail offering: an indoor Store + outdoor Stage, in the middle of Manhattan, front and center to the largest daily population in the nation and passed by over 30 million pedestrians per year. The retail space is spectacular - 30' ceilings, double corner exposure, 175 feet of wraparound frontage and bountiful light, air and volume. But what makes this proposition extraordinary is the Stage: the building's renowned plaza and fountain, which can be activated and programmed for product introductions, product demonstrations, promotions, unveilings, broadcasts and events (see attached renders book) in the media and content creation capital of the US. There is no better space, place and marketplace for a retailer, auto manufacturer, sports league, sports team, consumer products company, broadcaster, auction house or other to acquire the new, retain the loyal, recapture the lost, and convert the casual on the grandest of scales, front and center to the nation's highest concentration Gen X, Gen Y, and Gen Z consumers. This will a direct-to-consumer (DTC) superstore, omnichannel sales monster, social media megastar, US brand showcase and nationwide/worldwide product launching pad. There is nothing like this anywhere.
Set back over 100 feet from the Avenue of the Americas, the tower soars above its open, landscaped plaza. Its arcade level interconnects with the Rockefeller Center concourse and is just steps away from dozens of shops and major subway lines. It has a high window-to-floor area ratio, large efficient floor plates, entrances on 49th and 50th Streets, and a 725-car garage.