The site is situated along Loop 11 between SH-287 and Business 287, the busiest thoroughfares in the market. Further, the land is in an area of notable residential, retail and commercial activity. Other nearby drivers of traffic include two schools, an elementary and a high school. The site on Loop 11 is zoned General Commercial (GC), allowing density potential for a wide range of commercial uses. Within a three-mile radius of the site, the population totals 26,780 residents in 10,367 households with an average household income of $72,300. Within a five-mile radius, the population totals 70,121 residents in 25,629 households with an average household income of $81,551. The site also reports notable daytime population totals. Within the three-mile radius, the daytime population totals 32,562, and within the five-mile radius, the daytime population. Wichita Falls, located along the vibrant SH-287 corridor with proximity to key metro areas like Fort Worth, is attracting significant commercial investment. Amazon is adding a 125,000-square-foot logistics facility, and Westlake Pipe & Fittings is expanding with a new 190,000-square-foot pipe manufacturing facility. Notable employers in the Wichita Falls trade area include Atmos Energy, Howmet Aerospace, Owens Corning, American National Bank & Trust, Pratt & Whitney, U.S. Air Force, United Supermarkets and others.