Heartland Dental operates as a dental practice management organization with headquarters in Effingham, Illinois. It provides support through continuing education; and management services, such as staffing, human relations, purchasing, administration, financial, marketing and information technology support. New Port Richey is a city located in Pasco County, Florida, situated on the west coast of the state, near the Gulf of Mexico. New Port Richey is about 35 miles northwest of downtown Tampa, making it part of the greater Tampa Bay metropolitan area.