The property is strategically located on Dolly Parton Parkway (US-411), the region’s premier commercial thoroughfare and the anchor of Sevierville’s primary retail corridor. This high-visibility location benefits from a robust traffic count of approximately 65,000 vehicles per day and sits in close proximity to the Walmart Neighborhood Market, which draws over 1.2 million visitors annually. The Parkway stretches east from downtown Sevierville, passing key civic institutions such as the Civic Center and City Hall, and is lined with a dynamic mix of restaurants, local businesses, and tourism-driven retail—making it a critical artery for both local commerce and regional tourism.