Prairie Mall, based in Grande Prairie, Alberta, is the largest indoor shopping centre in northwestern Alberta, serving the immediate region as well as northeastern British Columbia. Servicing a trade area of over 230,000 people, Prairie Mall has 101 retailers with local, national, and international brands. At over $680 per square foot consistently in revenues, Prairie Mall is one of the highest performing shopping centres in Western Canada. With a market of over 80% under the age of 45, and one of the most prosperous regions of Canada due to strong primary industries such as oil and gas, the centre is well-positioned for continued growth and diversity.