Black Rifle Coffee Company (NYSE: BRCC) is located on U.S. Hwy 17 Bypass, the main commercial thoroughfare in Myrtle Beach with ~40,780 VPD. The property benefits from excellent retail synergy, surrounded by major national retailers including Walmart Supercenter, Publix, and Lowe’s. Positioned in a densely populated area, there are 100,045 residents within a 5-mile radius. In 2024, the Myrtle Beach MSA ranked as the third fastest-growing metro area in the United States by percentage growth.