Anchored by Publix, Bealls Outlet, and Tractor Supply, Rainbow Square is a 123,361 SF neighbor center located on North Williams (Hwy 41) in Dunnellon, FL, a busy north-south route through the heart of the city, which is south of Gainsville and northwest of Orlando. The center sits adjacent to the city's only Walmart Supercenter, with traffic counts in excess of 24,000 CPD.