Marcus & Millichap is proud to have been selected as the exclusive broker and advisor in regard to the marketing effort of the Super 8
Marshall Minnesota. This well-maintained, 47-room, limited-service hotel is strategically positioned along US Highway 59, a primary
thoroughfare that ensures excellent visibility and accessibility for both business and leisure travelers. The hotel underwent a major
capital investment in 2022, giving it a modern renovation that extensively upgraded the property to not only meet but exceed the
expectations of a broad range of travelers, while surpassing brand standards and enhancing its long-term value.
The current ownership structure is hands-off, presenting an excellent opportunity for an incoming investor to capitalize on significant
upside potential. With a more hands-on approach, the new owner could implement strategic operational improvements and cost saving
measures that would enhance overall performance and profitability. Currently, the hotel generates over $650,000 in room
revenue with an occupancy rate above 48%. However, it trails its competitive set, presenting a clear opportunity for growth. Targeted
improvements and enhancements could close this gap, driving better performance, increased revenue, and enhanced overall
investment value.
The city of Marshall, MN is poised for significant growth, driven by key developments that enhance its tourism and economic appeal.
The $90M bio-manufacturing project by Salugen, set to be completed by the end of 2026, is a major investment in the area.
Additionally, a new Marshalls retail store is being built, with retail growth strong at a 1.6 poll factor, compared to a 1.3 average in
similar areas. The city is also home to the headquarters of Runnings and Schwann’s Company. Red Baron Arena is a major visitor draw,
hosting the National High School Band Competition and boosting annual tourism and RevPar. With Southwest Minnesota State
University and Avera Marshall Regional Medical Center, the region’s only hospital serving a large area, Marshall is a key driver of year round
accommodations for medical staff, patients, and visitors, contributing to sustained lodging demand from corporate travelers and
workforce housing needs.
Overall, this offering presents a rare opportunity to acquire a stable, branded hotel in a growing regional market with diverse demand
drivers. Investors seeking a well-performing asset with a recognized brand, strong location fundamentals, and long-term growth
potential will find this property to be a prime acquisition, offering significant upside with minimal initial investment.