BIGGBY COFFEE • Product Offering: Specializes in coffee and espresso-based drinks, including lattes and cappuccinos. Also offers teas, smoothies, frozen beverages, pastries, breakfast sandwiches, bagels, and light snacks. Some locations feature branded merchandise. • Brand History: Founded in 1995 in East Lansing, Michigan, originally as “Beaner’s Coffee.” Re-branded to Biggby Coffee in 2007 to promote a positive and inclusive brand image. • Growth Strategy: Plans to expand franchise network across the U.S. and explore international markets. • Menu Innovation: Continuously updates menu with new beverages, food items, and healthier options. • Sustainability Initiatives: Committed to ethically sourced coffee, waste reduction, and environmentally friendly packaging. • Technology Integration: Enhancing customer experience through app improvements and expanded mobile ordering options. LOCAL MARKET CLARE, MICHIGAN Clare, Michigan, a small city with a population of around 3,000, is situated in central Michigan’s Clare and Isabella counties. Founded in 1870 and named after County Clare in Ireland, Clare has evolved from a railroad and lumber hub to a diverse economy with manufacturing, healthcare, and retail sectors. It covers about 3.6 square miles and is served by the Clare Public Schools district. The city, known for its small-town charm, offers outdoor activities, hosts the annual Clare Irish Festival, and features the historic Doherty Hotel. Connected by U.S. Routes 127 and 10, Clare experiences moderate traffic and relies on nearby MBS International Airport for air travel. CENTRAL TRANSPORTATION HUB U.S. Route 127 and U.S. Route 10 are crucial highways for Clare, Michigan, offering key north-south and east-west connectivity. U.S. 127, which sees an average daily traffic volume of around 12,000 vehicles near Clare, connects the city to Lansing to the south and Grayling to the north. U.S. 10, with an average daily traffic count of approximately 6,000 vehicles in the area, links Clare to Midland to the east and Ludington to the west. These major routes provide essential access and ease of travel within central Michigan. PROXIMITY TO MULTIPLE MSA’S Clare, Michigan, is well-positioned near several major cities, offering both accessibility and a touch of small-town charm. Located approximately 80 miles south of Lansing, the state capital, Clare benefits from proximity to Lansing’s cultural and governmental activities. About 35 miles east of Clare is Midland, a city known for its strong industrial presence, including the corporate headquarters of Dow Chemical Company. To the west, around 100 miles away, is Grand Rapids, a significant urban center with a dynamic arts scene, diverse economy, and numerous attractions. Clare is also roughly 140 miles southeast of Detroit, the state’s largest city, renowned for its historical significance in the automotive industry and its vibrant cultural scene. Additionally, about 70 miles north of Clare lies Traverse City, a popular destination famed for its scenic landscapes, wineries, and outdoor recreational opportunities.